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Introducing Healthy Blue Choices — Total Health Engagement, our revolutionary way to deliver health care. This approach provides higher quality care, lowers costs and addresses employers' most challenging issues.

Total Health Engagement Model


Health Care Value

Total Health Engagement offers:

  • Plans that financially reward healthy behaviors
  • Wellness and care management that provide dedicated health support to help employees be their healthiest
  • Industry-leading programs that help nurture the relationship between doctors and their patients, providing even better care while lowering costs

The bottom line? Healthy Blue Choices aligns the best health care resources with people's needs.

Innovative plan design

Engaging members to take ownership of their health and health care

Our Healthy Blue Choices suite of innovative plans motivate people to live healthier by financially rewarding healthy behaviors and outcomes with lower deductibles, premiums or other rewards. You can choose from comprehensive benefit plans with multiple deductible and copayment options.

Consumer-directed plans drive financial accountability

The following are funding options paired with plans:

Incentive-based plans reward participation and goal achievement

Fully integrated pharmacy benefit management

* Only available to groups with 50 or more employees

Dedicated health support

Our state-of-the-art wellness and care management programs improve health and minimize risk factors.

  • BlueHealthConnection® provides dedicated health support to help members be their healthiest, whatever their health status.
  • Healthcare AdvisorTM allows your employees to compare the cost and quality of physicians, hospitals and drug treatment options so they can make better health care decisions.
  • Integrated, highly personalized online health solution educates and spurs achievement of health goals.
  • Best-in-class health assessments and digital health coaching programs are based on each member's unique need and characteristics.
  • Intelligent, targeted chronic condition management is leveraged to maximize engagement.
  • Industry-leading case management coordinates health care services to improve quality of care and reduce use.

Making healthy choices and lifestyles more affordable with member discounts

With our exclusive Healthy Blue XtrasSM savings program, Blues members can access big savings and special offers on a variety of healthy products and services from companies across the great state of Michigan and businesses from around the U.S. through Blue365®, our national savings program. From groceries and fitness gear to yoga and gym packages, our members can find the things they need to support a healthy, balanced lifestyle.

Enhanced health care delivery

Healthy Blue Choices plans are integrated with our state-of-the-art wellness and care management programs that encourage healthy behaviors and responsible care decisions.

Our collaborative Value Partnerships program is at the forefront of nationwide initiatives, driving health quality and outcomes. Value Partnerships provides incentives to health care providers for outcomes related to a wide variety of specific conditions and services.

A key component of Value Partnerships is our Patient-Centered Medical Home Program. With PCMH, primary care physicians and their teams coordinate a patient's care across the entire health spectrum, working closely with patients to keep them healthy, help them set health goals and monitor their total care.

Our programs add the following value to your employees' health care coverage:

  • Deliver better outcomes and lowers costs through Nationwide Blue Distinction® Centers of Excellence that have the broadest access and most rigorous criteria.
  • Provide access to the largest global provider network.
  • Maximize cost-efficiency and quality by motivating providers to:
    • Practice evidence-based care
    • Coordinate patients' total care
    • Provide care management directly to patients
    • Use care appropriately