New virtual program focuses on improving member well-being, resilience

Blue Cross Blue Shield of Michigan has launched the innovative Blue Cross^® Virtual Well-Being program to help your patients learn how to improve their overall well-being and increase resilience.

Virtual Well-Being features live weekly webinars and downloadable content for members, with topics that focus on helping them on their personal journey toward well-being. Webinar topics will include resilience, emotional health, financial wellness, mindfulness, gratitude, meditation, physical health and more. Webinars are also available for our group customers to help them develop, deliver and enhance their worksite well-being programs.

Members can register for Virtual Well-Being webinars at bluecrossvirtualwellbeing.com. They can also watch past webinars on this website at any time and download content they can share with their family and friends. Virtual Well-Being is available for all Blue Cross and Blue Care Network members.

“The health of our members is a top priority at Blue Cross, so we’re excited about offering this innovative program that will focus on how they can improve their overall well-being,” said Cindy Bjorkquist, director of well-being programs at Blue Cross.

Well-being focuses on a person’s holistic health, and it’s a measure of a person’s perception of how his or her life is going. Research has shown that people with a greater sense of well-being are more resilient, happier, more engaged and productive, make healthier choices and have reduced stress.

“Being mindful and practicing a greater state of well-being will help our members face day-to-day challenges both at home and at work. But many people aren’t sure how to start down a path of improving their well-being,” Bjorkquist said. “That’s where Virtual Well-Being’s benefit comes in. The virtual coordinator guides members through engaging topics on how to improve well-being, which will include mindfulness training and changing their brains’ ‘default setting’ to increase happiness, gratitude and creativity, as well as other positive benefits.”

In addition to Virtual Well-Being, Blue Cross offers its members helpful online resources to help them improve their health and well-being on the Blue Cross^® Health & Wellness website, powered by WebMD^®. This includes an interactive health assessment, Digital Health Assistant programs, a personal health record, health trackers, videos, healthy recipes and more.

WebMD Health Services is an independent company supporting Blue Cross Blue Shield of Michigan and Blue Care Network by providing health and wellness services.

No portion of this publication may be copied without the express written permission of Blue Cross Blue Shield of Michigan, except that BCBSM participating health care providers may make copies for their personal use. In no event may any portion of this publication be copied or reprinted and used for commercial purposes by any party other than BCBSM.

Blue Cross Blue Shield of Michigan and Blue Care Network are nonprofit corporations and independent licensees of the Blue Cross and Blue Shield Association.