Hospital and Physician Update

November – December 2019

Tobacco Coaching program available to all PPO members starting Jan. 1, 2020

Blue Cross Blue Shield of Michigan’s Tobacco Coaching program, powered by WebMD^®, will be available to all Blue Cross PPO members beginning Jan. 1, 2020. It previously has been available only to PPO members of groups that purchased the program, and to all Blue Care Network and Medicare Advantage members.

Tobacco Coaching is a 12-week, over-the-phone coaching program designed to help members quit using tobacco. It includes coaching on all types of tobacco products, including electronic cigarettes and vaping devices.

To be eligible for the program, Blue Cross members must:

• Be ready to set a quit date within the next 30 days
• Have used a tobacco product within the past seven days of their initial call to WebMD

Your patients who engage in the program will receive:

• Five calls from a specially trained health coach over a 12-week period
• Unlimited inbound calls to a health coach
• Online resources, including the Quit Tobacco Digital Health Coaching program

WebMD health coaches are available seven days a week, so it’s easy for your patients to schedule their coaching appointments at a time that’s convenient for them. Your patients can call 1-855-326-5102 beginning Jan. 1, 2020, to speak to a health coach and schedule their first coaching call.

Members who would like to quit using tobacco, but who aren’t ready to set a quit date in the next 30 days, should be referred to the Quit Tobacco Digital Health Assistant program that’s available through the Blue Cross^® Health & Well-Being website when members log in to bcbsm.com.

WebMD Health Services is an independent company that supports Blue Cross Blue Shield of Michigan and Blue Care Network by providing health and well-being services.

No portion of this publication may be copied without the express written permission of Blue Cross Blue Shield of Michigan, except that BCBSM participating health care providers may make copies for their personal use. In no event may any portion of this publication be copied or reprinted and used for commercial purposes by any party other than BCBSM.

Blue Cross Blue Shield of Michigan and Blue Care Network are nonprofit corporations and independent licensees of the Blue Cross and Blue Shield Association.