Advocate builds upon Core and Enhanced features to provide broader access to clinical support, greater outreach to high-risk or emerging-risk members, and more access to sophisticated and convenient digital tools. Advocate also includes an ROI performance guarantee to groups 1000+.

These features include:

• A holistic, member-centric approach to member support
• Comprehensive support across medical, behavioral, pharmaceutical and social needs
• Coordination with local providers and community resources
• Proactive guidance through a 360-degree view of your employees, using data and advanced analytics to identify the most impactable members
• An easy-to-use app to help employees get answers for all their questions
• Custom Blue Cross Virtual Well-Being^SM presentations to address lifestyle behaviors
• Data integration with non-Blue Cross vendors

What is a care advocate?

Care advocates offer personalized clinical support to employee populations. Care advocates deliver clinical guidance and episodic support for your employees. They assess short-term needs, coach your employees on health care related issues and proactively resolve potential barriers to care. They may also guide your employees to appropriate levels of care and provide interventions to assist in resolving gaps in care. 

Care advocates will also provide referrals to needed programs and services, such as 2nd Opinion Support for surgery, Livongo for diabetes management and Omada for diabetes prevention.

Performance guarantees for clinical engagement and high dollar review 

As a step up from the Enhanced offering, Advocate includes claim reviews from our high dollar claims team for claims starting at $75,000 (the minimum for Core is $150,000 and the minimum for Enhanced is $100,000).  These claims are reviewed to ensure that every dollar spent is spent wisely, saving money and improving care choices.

An expanded digital experience with new Blue Cross clinical resources

With Advocate, your employees will enjoy comprehensive access to the BCBSM Coordinated Care app. The BCBSM Coordinated Care app gives quick and convenient access to Clinical Navigators for all your employees and their family members. 

Learn more about the BCBSM Coordinated Care app. 

How do my employees connect with a care advocate?

With Advocate, your employees will have access to the BCBSM Coordinated Care app. The BCBSM Coordinated Care app gives all your employees and their family members quick and convenient access to a care advocate. From the app, your employees can securely message a care advocate to get the answers they need.

Along with the BCBSM Coordinated Care app, your employees can reach out to a care advocate by phone.