Tobacco Cessation Program

If your BCN Qualification Form shows you use tobacco, enroll and participate in monthly Tobacco Coaching calls to maintain enhanced benefits.

no-cost training

Tobacco Coaching

To keep, or return to, enhanced benefits of your Healthy Blue LivingSM HMO plan, join the telephone-based program, Tobacco Coaching. Otherwise, you’ll have standard benefits, with higher out-of-pocket costs, for the rest of your plan year.

  • 12-week window for coaching and support

  • Includes five calls with a health coach

  • Set a quit date during your first call

  • Call 1-855-326-5102 to schedule your first call

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The Tobacco Cessation Coaching program currently available through your Healthy Blue Living plan will end as of 11:59 p.m. ET on Dec. 31, 2024, as Blue Care Network transitions to a new well-being program. Your new Blue Cross Well-BeingSM program, including our new flexible Tobacco Coaching, will be available beginning Jan. 1, 2025. If you're already enrolled in the current coaching program, you should continue to participate through the end of this year.

Backup support

Lifestyle Coaching

If you don’t agree to set a quit date during your first coaching call, or don’t quit tobacco after five Tobacco Coaching calls, the Healthy Blue Living plan requires you to enroll in Lifestyle Coaching in order to maintain, or return to, enhanced benefits of your Healthy Blue Living HMO plan.

  • Telephone-based program

  • Participate in one call a month

  • Stick with it until your qualification form shows you no longer use tobacco

  • Call 1-855-326-5102 to get started

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How the tobacco cessation program works

Cover image for the enroll in smoking coaching video featuring clouds and video title

As a Healthy Blue Living member, you'll need to see your doctor and have them complete a qualification form within the first 90 days of your plan year.

If your qualification form shows you use tobacco, you'll have 120 days from your planned start date to join our Tobacco Coaching program to qualify for the enhanced benefit level.

Getting started is easy.

If you set a quit date on your first coaching call, you'll start the program.

There are five phone-based Tobacco Coaching sessions during a 12-week period.

We know quitting is difficult. If you don't commit to a quit date on your enrollment call or stop smoking after five coaching sessions, you'll need to enroll in Lifestyle Coaching to receive the enhanced benefit level.

To keep the enhanced benefit level, you'll need to participate in one Lifestyle Coaching call monthly.

To check your enrollment, confirm it's been tracked and see your benefits status, log in to your member account. Go to Medical, then To Do.

You'll need to continue with either Tobacco or Lifestyle Coaching throughout the year unless you quit smoking.

If you quit, see your doctor for a cotinine test and have them submit an updated qualification form for you.

Learn more at BCBSM.com/hbl.