Community Responsibility

Blue Cross Blue Shield of Michigan partners with organizations on programs that encourage healthy living trends, increase access to quality health care and address and reduce health disparity.

A group of young children embrace

Ready to help

Our Community Responsibility team works arm-in-arm with nonprofit organizations which share our goals of improving individual and community well-being, and helping ensure access to quality health care for all Michigan residents. Through these relationships, we proudly demonstrate our commitment to being a trusted community partner, and always ready to help.

Stay healthy this flu season. Get your flu shot today.

Blue Cross releases new Flu Shot Toolkit community resource

Blue Cross Blue Shield of Michigan continues our commitment to improving the health and wellness of Michigan residents this fall through focusing on raising awareness around the influenza virus and its vaccination process. In September, we released a brand-new flu shot toolkit with five, complete messages and downloadable images, to serve as a resource to help Michigan citizens and our community partners prepare for the upcoming flu season.

We also distributed flu shot information postcards and table tents for our partner organizations to use to promote their own flu shot clinics, or to help increase awareness with those they serve. Here are some ways you can check the flu shot off your own to-do list:

  • Visit a participating pharmacy
  • Schedule an appointment with your primary care provider.
  • Visit one of the many clinics offering free flu shots.

The peak influenza season is between October and May, and the most effective way to protect yourself and others is by getting your annual flu vaccine. Taking this preventative measure not only reduces the chances of the virus spreading, but also decreases the chances of hospitalization. Blue Cross encourages everyone to get their flu vaccines this year as a measure to safeguard themselves and their community.

Sickle cell awareness

September is National Sickle Cell Awareness Month. Sickle cell is a genetic condition affecting every blood vessel, organ and system in the body, and while its severity impacts individuals uniquely, the most universal symptom is excruciating, unpredictable pain. Persons of African American descent and other populations of color are most affected.

This year Blue Cross focused on providing support to individuals affected by sickle cell disease. BCBSM hosted a series of employee blood drives in various statewide facilities. Our Grand Rapids blood drive was record-breaking, welcoming 18 new donors, which notably addresses the crucial need of securing blood donations for sickle cell patients. Additional employee drives were held in Lansing and Detroit.  In partnership with the Grand Rapids African American Health Institute (GRAAHI), we sponsored the 2nd Annual Health Disparities Transformational Summit, and presented keynote speaker, Dr. Wanda Whitten-Shurney of the Sickle Cell Disease Association of America (SCDAA) who spoke on disparities faced by those living with sickle cell disease.

We also co-hosted a Lunch and Learn with GRAAHI at Grand Valley State University. “Behind The Pain: The Silent Struggle of Sickle Cell Disease,” was presented to increase awareness with students, faculty and the community on the challenges faced by individuals with this condition. And in southeast Michigan, we were once again a top sponsor of the SCDAA’s Sickle Cell Matters Walk held annually at Detroit’s Charles H. Wright African American Museum.

A grouping of sickle cells.

A statewide presence

Blue Cross volunteers stand under a tent at an event.

Corporate volunteer program

Blue Cross employees have a long history of volunteering in communities across Michigan. Each year, thousands of employees donate their time to support events and projects that contribute to the health and vitality of Michigan. Our executives are also involved throughout Michigan, with many taking part in an Executive Volunteer Program that matches Blue Cross leaders to the boards of several statewide nonprofit organizations. If you're interested in recruiting a team of Blue Cross volunteers for your event, please contact us.

A regional oversight map.

Contact your regional oversight team member

Blue Cross Blue Shield of Michigan has dedicated Community Responsibility team members in all parts of the state. Please check our Regional Oversight Map (PDF) to connect with the representative in your area.

Interested in learning more?

Our Community Outreach and Community Responsibility Reports provide detailed information on Blue Cross’ community commitments throughout Michigan.

Cover images of Community Outreach and Responsibility reports.

Community reports

2023 Community Outreach Report (PDF)
2022 Community Outreach Report (PDF)
2021 Community Responsibility Report (PDF)

Request a contribution

All requests must be from Michigan-based 501(c)(3) organizations working to improve health and health care in Michigan. We accept applications for corporate contributions throughout the year. Please review our contribution guidelines before applying. 

Get started

Blue Cross Blue Shield of Michigan welcomes contribution requests throughout the year from Michigan-based and focused 501(c)(3) organizations seeking funding for programs and activities that:

  • Enhance the quality of life for Michigan residents in Michigan communities
  • Promote good health in diverse populations, and among youth and seniors
  • Improve community health by removing barriers to access of care and quality of care
  • Address specific health needs through encouraging healthy lifestyles and behaviors

Corporate contributions will not be normally made for the following:

  • In the name of any past or current employee to nonprofit organizations
  • Alumni associations
  • Individual scholarships
  • University or college chairs
  • Endowments of any kind
  • Any programs outside of Michigan
  • Organizations devoted exclusively to research projects
  • Political organizations or sectarian programs for religious purposes
  • Group travel expenses
  • Extracurricular school activities such as sports, band, etc.
  • Community sports leagues
  • Fund-raising activities related to individual sponsorships such as walk-a-thons, etc.
  • Capital campaigns