How to Purchase Individual Health Insurance During Open Enrollment

Open enrollment is a set time each year to buy individual health insurance. Open enrollment for 2025 will be from Nov. 1, 2024, to Jan. 15, 2025. You can get or change your Blue Cross Blue Shield of Michigan coverage for the remainder of 2024 if you've had one of these qualifying life events.

How to enroll

If you already have an online account for a Blue Cross individual or family plan that's in your name, you can renew your current plan or enroll in a different one. Begin by logging into your member account. Logging into your account will save you steps and let you compare your current coverage to other plans. 

Not registered? Sign up now.

Our health plan advisors and agents can also help you find and apply for the right plan. Call a health plan advisor at 1-855-237-3501, or connect with an agent.

Our insurance experts will help you find out if you're eligible for a subsidy that lowers the cost of your plan.

You may be eligible for financial assistance that lowers the cost of your insurance. This help is called a subsidy. When you're shopping for plans, you'll be able to see if you qualify for lower costs.

If you already have an online account for a Blue Cross individual or family plan that's in your name, you can renew your current plan or enroll in a different one. Begin by logging into your member account. Logging into your account will save you steps and let you compare your current coverage to other plans. 

Not registered? Sign up now.

Our health plan advisors and agents can also help you find and apply for the right plan. Call a health plan advisor at 1-855-237-3501, or connect with an agent.

Our insurance experts will help you find out if you're eligible for a subsidy that lowers the cost of your plan.

You may be eligible for financial assistance that lowers the cost of your insurance. This help is called a subsidy. When you're shopping for plans, you'll be able to see if you qualify for lower costs.

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